Privacy Policy

DLN collects customer information to improve this web site @www.li-ning.com and to enhance your web site experience. This Privacy Policy is intended to assist you in understanding what information DLN gathers about you when you visit us, how we use your information and the safeguards we have in place to protect your information.

Information We Collect

We collect certain information when you visit our web site, place an order online or by phone, make an online purchase, save your information with us online, or participate in a promotion or survey as detailed below.

• When you place an order online or contact our web site's customer service department to place an order, we need to know your name, e-mail address, mailing address, billing address, and credit card information. This information allows us to process your order and to notify you of your order status.
• When you make a credit card purchase, we need to know your credit card number and the card's expiration date.
• When you sign up to receive our e-mail newsletter, we need only your e-mail address.
• When you sign up to receive notice about our sales through the mail, we need your name and mailing address.
• When you enter a contest or provide information for other promotional events, we will ask for the information needed to administer the contest and notify the winner.

How We Use Your Information

We use your information to enable us to provide you with the goods or services you have ordered from us or otherwise in connection with your relationship with us. We may also use the information you provide to us to improve the content and appearance of our web site or catalogues. With a view to understanding our customers better, or where you have indicated that you would like us to, we will retain the information which you have provided to us together with details of any purchases you have made, in order to enable us to offer products and services that are likely of interest to you.

To improve the content on our web site, we may use "cookies" and "web beacons" to find out which parts of our site or which of our products are visited most often. A "cookie" is a small piece of information sent by a web site that is saved on your hard disc by your computer's browser. A "web beacon" is a file object embedded in a web page invisible to users that allows checking that a user has viewed the web page. To enhance and personalize your online shopping experience, we may use cookies and web beacons to hold information our site that we may need to interact with you and personalize your experience. The information that is collected through these cookies tells us things like which search engine referred you, how you navigated around our site, what you browsed and purchased and what traffic is driven by banner ads and e-mails. DLN uses cookies to allow you to retrieve your shopping cart on your next visit, if it is within a 45 day period, to estimate the number of shoppers on our site, to determine the most common browsers visitors use so the site can be designed to work properly with common browsers, and to provide aggregated statistical user information to third parties without releasing individual information.

Cookies can be used by a web site to recognize you, but that does not necessarily mean any personal information is stored in the cookies. At www.li-ning.com, we store no personal information about you in the cookies. Anything you choose to tell us about yourself (such as your address and e-mail address) is stored safely and separately on our secured servers, and you need to provide a password to access it.

For marketing and promotional purposes, we send out e-mails and direct mail to our customers about products or events that we think may be of interest. We also may send you offers for discounts or promotions, new arrivals or new site features.

If you would like to opt out of receiving any cookies from www.li-ning.com, please use the help function in your Web browser to restrict www.li-ning.com cookies. Lastly, if your existing cookie expires or you clear your cookies for any reason, you will need to follow the above steps again to opt out of any new cookies.

How and Why We Share Your Information

We may need to pass your information on to others to enable us to provide you with the goods or services you have ordered or requested from us or otherwise in connection with our relationship with you. We may share your information with our affiliates, vendors and suppliers that you provide to us through our web site. We do this for web site operation, payment processing and authorization, credit risk reduction, product customization, order fulfillment and shipping, customer service, marketing and promotional material distribution, data analysis and, where applicable, data cleansing. Affiliates, vendors and suppliers are authorized to use customer personal information only in connection with the services they perform.

DLN may enter into a "co-branding" relationship with another web site that offers you products or services. In those cases, you may link from our site to another site to purchase the item. In that case, both our site and the other web site may receive your information.

We may team with a partner to conduct a sweepstakes or other event (e.g., a live web chat). In those cases, each of the participating web sites may collect or receive personal information from you.

Notwithstanding any other provision of this policy, DLN may share any information we possess, subject to applicable legal requirements, when we believe it is necessary to prevent or investigate fraud, comply with laws or to otherwise protect the interests or property of DLN eCommerce, or its affiliates, vendors or suppliers. This may include sharing information with other companies, lawyers or government agencies in connection with issues related to fraud or government subpoenas and warrants.

Web Site Security

DLN has put in place various procedural and technical measures to try to safeguard and secure the information we collect online. We use the latest SSL (Secure Sockets Layer) encryption technology, which provides security while information is being sent over the Internet. While we implement these security measures, you should be aware that 100% security is not always possible.

Links To Other Web sites / Applicable Privacy Policies

Our web site contains hyperlinks to web sites operated by third parties. We include those links to provide you with fast access to products, services and information available on those web sites. In addition, we may share with the third parties whose web sites are featured in our links the non-personal information related to any cookies that we have stored on your computer. We provide the links and access as a service to our web site users, but we are not responsible for (1) how the third party web sites might collect and use your personally identifiable information, (2) the other terms that apply to your use of those web sites or (3) the products, services or information available on any third party's web site.

Our privacy policy and other policies do not apply when you link to and use a third party's web site. The third party's web site privacy policies and terms of use will apply to your use of that web site, and you should carefully read those privacy policies and terms of use. In some instances, when you link to a third party's page, the page on the third party's site may display our name and look like a www.li-ning.com page. Even then, however, you are governed by the terms of the other web site's privacy policy and other terms, not those of DLN eCommerce. We disclaim liability related in any way to (1) the third party web sites' collection and use of your personally identifiable information or (2) to your use of, or your purchases and other transactions on, those sites.

Protecting Children's Information

DLN does not sell products for purchase by children. We sell children's products for purchase by adults. If you are under the age of 18, you should use our web site only with the involvement of a parent or guardian and should not submit any personal information to us.

DLN does not knowingly collect personal information from children under age 13. If you are a parent and believe we may have inadvertently collected such information, please notify us immediately by sending an e-mail to customerservice@dlnus.com or writing to us at:

Customer Service
Digital Li-Ning USA
500 West Madison St.
Suite 2200
Chicago, IL 60661

Accessing, Correcting and Updating Personal Information

You can access, correct and update certain personal information that you have provided to us by clicking on "Manage Your Account".

Changes Regarding This Privacy Policy

We reserve the right to modify this Privacy Policy at any time. If we modify this Privacy Policy, we will post the revised Privacy Policy on this web site. We also may post a notice on this web site or send an e-mail describing the changes. You should check this web site regularly to see if any recent changes to this Privacy Policy have occurred.

Site Intended for U.S. Users Only

DLN makes no representations that the content and materials on this web site are legal or appropriate for use outside the United States. If you choose to access this web site from other locations, you do so at your own risk and are responsible for compliance with any and all local laws. You may not use this web site in violation of U.S. export laws and regulations.

We Want You To Trust Us

Your confidence in the DLN shopping experience is our highest priority. If you have any concerns about privacy and security that have not been answered in this Privacy Policy, please contact us and we'll do our best to answer your questions and put your mind at ease.

If you have any questions about this policy, you can contact us by e-mail at customerservice@dlnus.com.

We may acquire customer lists from other parties so that we may invite new people to visit our web site. Our policy is to acquire only lists of people who have indicated that they are willing to receive e-mail offers. Also, each time we send an e-mail offer, we provide visitors to our site with the opportunity to opt-out of receiving future e-mail offers.

We also may receive some information about you from other sources and may add it to your account information. For example, we might get your updated address from a shipper or information on your preferences from another web site conducting a promotion or event with us.

Opt-Out Policy

If you do not want to receive e-mails from us or do not wish to have an account with us or wish to change your preferences, please follow the steps outlined below to submit an opt-out request:

If you are registered with us you can change your preferences in your Profile. Sign in to view your Profile, then uncheck the box next to e-mail updates and click Submit.

If you do not have an account with us but do not want to receive e-mail, click the link to unsubscribe in the next e-mail update you receive from us.

Opting Out of Third-Party Sharing

You also may request that we not disclose your personal information to unrelated third parties for marketing purposes. If you choose to write to us, please include your name, address and the last four digits of your DLN eCommerce's credit card account number (if you have one) and state "NO THIRD PARTY SHARING" in your request.