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Li Ning,
Innovator.
Making History.
Our Story
Li Ning,
Game-Changer.
In the 1984 Los Angeles Summer Olympics, Li Ning captured six medals and the heart of a nation. More than just an athlete, Li Ning is an innovator. He created never-before-seen moves on the pommel horse, vault, and rings—moves that are now standard across the world.
Innovator.
Entrepreneur.
Several years later, Li Ning defied expectations again. Instead of retiring from gymnastics to become a coach, he created a global sportswear company that would reflect its founder’s philosophy of extraordinary effort and reinvention.
Making History.
Again.
As a company born in China, we’re rookies to the US. But just like our founder, we aim to change the game. Our mission is to exceed the everyday and achieve the extraordinary. So expect big things from us. We’re just getting started.
Our Athletes
Baron Davis
The Powerhouse Point Guard
Two-time NBA All-Star Baron Davis is a force of nature. He’s been breaking ankles and driving the lane for over a decade. Born and raised in Los Angeles, Baron is packing up and bringing his game east for the ’11/’12 season. Off-court, Baron’s a trendsetter and a culture-maker. On-court, he’s a natural leader known for his explosive moves and huge hoops IQ.
Asafa Powell
100 Meter Master in a Class of His Own
Jamaican sprinter Asafa Powell is one of the fastest men on the planet. He’s set three world records for the 100 Meter and repeatedly smashed the fabled 10-second barrier. When he’s not tearing up the track with his signature explosive push-off, Asafa works with our R&D labs to design biomechanically advanced running apparel. These days, he’s pushing his training routine to the limits, hoping to take home the gold in the upcoming Olympics.
Evan Turner
The Smooth Shooting Guard
Evan Turner is the next wave of basketball. As one of the most awarded college players of his class, he launched his brilliant career in professional basketball as the #2 Draft Pick of the 2011 season. As a shooting guard, Evan possesses excellent court vision. He plays smooth, smart, and agile: quick cuts, masterful ball handling, and precision passes. He collaborated with us to design his Turningpoint line with this style in mind.
JOSE CALDERON
Point Guard, NBA
SHAQUILLE O’NEAL
Center, NBA (Retired)
HASHEEM THABEET
Center, NBA
Yelena Isinbayeva
Pole Vaulter, Russia
Ngoni Makusha
Sprinter/Long Jumper, Zimbabwe
CHRISTIAN TAYLOR
Triple Jumper, USA
Andreas Thorkildsen
Javelin Thrower, Norway
MARIN CILIC
Tennis Player, Croatia
IVAN LJUBICIC
Tennis Player, Croatia
PENG SHUAI
Tennis Player, China
KRISTYNA Pliskova
Tennis Player, Czech Republic
YANG ZONGHUA
Tennis Player, China
DAVID BOUDIA
Diver, USA
LIN DAN
Badminton Player, China
Our Teams
ARGENTINA NATIONAL BASKETBALL TEAM
SPANISH NATIONAL BASKETBALL TEAM
SHANGHAI SHARKS
Chinese Basketball Association
ASEFA ESTUDIANTES
Euroleague Basketball Club, Madrid
Caja Laboral
Euroleague Basketball Club, Vitoria-Gasteiz
Unicaja
Euroleague Basketball Club, Málaga
ERITREA TRACK & FIELD NATIONAL TEAM
SUDAN TRACK & FIELD NATIONAL TEAM
CELTA DE VIGO
Soccer Team, Spain
ESPANOL
Soccer Team, Spain
FC SEVILLA
Soccer Team, Spain
CHINESE BADMINTON NATIONAL TEAM
CHINESE DIVING NATIONAL TEAM
CHINESE GYMNASTICS NATIONAL TEAM
CHINESE TABLE TENNIS NATIONAL TEAM
CHINESE SHOOTING NATIONAL TEAM
US DIVING NATIONAL TEAM
US TABLE TENNIS NATIONAL TEAM
Contact Us
- Li-Ning Digital USA
- 500 W Madison Ave. Suite 2200
- Chicago, IL 60661 USA
- Email us: customerservice@dlnus.com
- Talk to us: 866 286 2858
Our News
- Li-Ning makes its U.S. debut Internet Retailer, January 16, 2012
- China’s Li-Ning Takes on Nike, Adidas With U.S. E-Commerce Site Ad Age, December 19th, 2011
- Digital Li-Ning Announces Introduction of Iconic Sportswear Brand to the U.S. Market Press Release - Digital Li-Ning, December 19, 2011
